2013: A LOOK BACK IN SPORTS - PART 2 - MOTORSPORTS

Continuing last week's coverage, I take a look this week at Nielsen's data on sports fans in 2013 focusing on the latest findings on Motorsports.  You can read the full summarized report here: www.nielsen.com/us/en/reports/2014/year-in-the-sports-media-report-2013.html: I've read through it and here's some of the most interesting facts from the past year:

http://bit.ly/1ghvJ63

Motorsports are every advertiser’s dream, with real estate on everything from helmets, and cars, to tracks and uniforms.  Anywhere there’s space there’s a brand, and that means an eclectic mix of companies looking to make their mark.  

·      The average NASCAR viewer is a white (94% of viewers) male, aged 55 or older who makes $40-$75k a year.

·      NASCAR fans are 36% more likely than the average consumer to buy a new full sized car this year, and twice as likely to buy a new pickup

·       Top NASCAR advertiser: Chevrolet Silverado

·      Auto advertisers continue to spend the most money year to year on NASCAR events, but Motion Picture advertisers brought the largest jump in advertising with a 60% increase over 2012

http://bit.ly/1h6lpOW

·      NASCAR has the highest share of female fans of any sport on TV, composed of 37% of all fans

·      Danica Patrick made waves as the most talked about driver of 2013 and audiences tuned in to see her:

o   Indianapolis 500 (without Danica) viewership down 17%

o   Daytona 500 (where Danica became the 1st female driver to win a pole and finished 8^th) viewership up 22%

·      While the top 3 tweeted drivers at Daytona 500 include: Brad Keselowski and Jimmie Johnson, with a respectable 9,000 and 21,000 tweets, Danica Patrick takes the top with over 102,000 tweets surrounding her name.  Now that’s some serious tweeting!