Continuing last
week's coverage, I take a final look this week at Nielsen's data
on sports fans in 2013 focusing on the latest findings on global sports.
You can read the full-summarized report here: http://bit.ly/1fT9KVa. I've read through
it and here are some of the most interesting facts from the past year:
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| http://bit.ly/Oj8zE4 |
From
soccer and tennis to rugby and cycling, globally, sports remain a force to be
reckoned with on the broadcasting stage.
In the United States, the NFL and Super Bowl reign supreme in viewers,
ratings, and buzz, but around the world a diversity of tastes and passions
shine through. Soccer (known by many
global citizens as football) holds the most sway in attracting a wide range of
markets and nets the most viewing hours by fans of any sport. Soccer also remains the most popular sport in
countries as diverse as Italy, Russia, South Africa, Indonesia, and Spain. Here are some other global sport highlights
for 2013:
·
In Norway, the World Cup of Cross
Country Skiing held most viewership honors among its sports programming, while
in Japan it was the Japan vs. Netherlands, World Baseball Classic game that
citizens took most interest in.
·
71% of UK homes had their TV sets tuned
to the Wimbledon tennis final as Andy Murray became the first British man to
win the title in 77 years.
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| http://bit.ly/1jMtVpC |
·
In Denmark, the Handball Men’s
Championship had nearly 80% of all television sets in use at the time tuned
into the event.
·
Over 21 million German viewers,
comprising 61% of all German households, watched the UEFA Champions League Final
soccer match in May.
·
Russia and Indonesia led the way with
soccer programming among all nations, with 73% and 74% respectively of all sports
television programming devoted to the sport in 2013.
·
In the United States, a love for horse
racing goes a long way as the Kentucky Derby brought in over 16 million viewers
and 300,000 related tweets in 2013.
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| http://bit.ly/1egdlJy |
