SPORTS CONSUMPTION
·
232% increase in hours of national sports
programming in the past 10 years, over 33 billion hours of national coverage in
2013, consumed by 255 million people
·
Average fan spends 90 minutes browsing a sports
website, 30 minutes watching video on a sports website, and 75 minutes
accessing sports content on a phone each month
·
Sports make up only 1.2% of TV programming, yet
make up nearly half of all tweets about TV.
· African Americans spent the most time accessing sports and
sports video on the web, while Hispanics were the most likely to view the same
content on their mobile devices
NFL BREAKDOWN:
NFL BREAKDOWN:
 |
| http://bit.ly/1jBfd6l |
· All five broadcast networks carrying NFL games
saw an increase in viewership this season. Four of the six highest rated Sunday
Night Football telecasts featured the Broncos.
·
More than 10 million Americans used fantasy
football apps, spending 2 hours and 15 minutes on average a month there, with
Yahoo leading the way.
·
NFL fans are 41% more likely to have consumed a
craft beer in the past month, and Bud Light is the NFL’s top advertiser.
·
The average fan is likely to be a white male,
aged 55 and older who makes $40-$75K annually.
·
The Green Bay Packers and New Orleans Saints
topped the pack of most-devoted fan bases with over 80% of their population having
watched, attended, or listened to the team in the past 12 months.
NBA BREAKDOWN:
 | |
| http://bit.ly/1ja1xf9 |
·
NBA fans are younger and more social than any
other sport.
·
Viewers
sent 27 million Tweets during the NBA Finals alone in 2013, and five of the top
ten most tweeted about sporting events are NBA games (only the SuperBowl drew
more).
·
NBA fans are 66% more likely to have used
Twitter in the past month, and Sprint Wireless is the NBA’s top advertiser.
·
The average fan is likely to be a black male,
aged 18-34 who makes $40-$75K a year.
·
The Oklahoma City Thunder and San Antonio Spurs
topped the pack of most devoted fan bases with 60% or more of the population
having watched, attended, or listened to the team in the past 12 months.
MLB BREAKDOWN:
 |
| http://bit.ly/1g1cZaI |
·
MLB fans are older and wealthier than any
other sport. The 55 and up demographic makes up half of the audience, and
those making over $100K a year drive 21% of the market.
·
MLB games saw in increase in TV viewership this
year, but also go hand in hand with radio listeners, seeing out of the park
gains during the World Series in both the St. Louis (65% gain) and
Boston (211% gain) metro radio markets.
·
MLB fans are 37% more likely to have taken 10 or
more domestic round-trip flights in the past year, and the top MLB advertiser is
Verizon Wireless.
·
The average fan is likely to be a white male,
aged 55 and older who makes $40-$75K annually.
·
While all of the top five most devoted fan bases
including Milwaukee, Boston, Detroit, and Cincinnati had 65% or higher of the
population having watched, attended, or listened to the team in the past 12
months, the St. Louis Cardinals pulled to the top of the pack with 76% of the
population.
NHL BREAKDOWN:
 |
| my friend's baby |
·
Despite a lockout and shortened season, NHL
viewership continued to grow in 2013 by almost 20%, including a series-clinching
game six of the Stanley Cup Finals bringing in 8.2 million viewers. The Finals across the board were the most
watched on record, averaging 5.8 million viewers.
·
The audience is also growing more affluent with
over half of the population making over $75K a year.
·
NHL fans are 34% more likely to own a tablet,
and the top NHL advertiser is Discover Credit Card.
·
The average fan is most likely to be a white
male aged 35-54 making $100K a year or more.
·
Three of the top five most devoted fan
bases including Boston, Detroit, and Buffalo had over 40% of their
population watching, attending, or listening to the team in the past 12
months, but only the Pittsburgh Penguin fan base cracked the halfway mark,
coming in at 54% of the population.
No comments:
Post a Comment