Live with Kelly & Michael
Challenges:
- A small studio in the middle of the Upper West Side means long wait times outside to get in
- A long rectangular shaped studio means many audience views are blocked out by stage crews and cameras
- Live show means a long wait for a very short taping for audience members.
WINNER WINNER:
- Policy for audience members: Take as many photos as you want!
- Social media channels addressed on the show and reminded to audience to reinforce brand
- Every break Kelly and Michael ran over to audience members to take selfies (which you know were posted everywhere online)
- The crew allowed any audience member that wanted to take a photo with the show logo backdrop on way out to do so, no rush
This show hit a home run for me as an audience member who didn't get a great seat. (This photo was taken by a friend with a better seat, thanks Craig!) Instead of feeling cheated the experience and the atmosphere was so conducive to social media, supporting and encouraging its audience members to share their experiences, that I left wanting to come back. Next time, I found myself thinking, I'll stand in line at the crack of dawn if it means getting a great seat and a photo with the celebrity hosts.
The Dr. Oz Show
Opportunities:
- Spacious ABC Studios location in midtown Manhattan where audience members spend very little time waiting outside
- Large open studio with clear views for every audience member, not a bad seat in-house!
- Taped segments mean lots of downtime in between segments to post about experiences and take photos if given the opportunity
GAME OVER:
- Policy for audience members: No cameras in studio and phones off entirely
- Social media channels never mentioned and show hired a comedian to try to entertain audience members between segments when they could have been posting online
- Dr. Oz takes photos with audience (taken by show) and shakes hands, but shows misses opportunities for audience brand ambassadors to share their positive experiences live
- Audience rushed out the door at end of taping by crew, not allowed to stop and even take pictures with show logos
This show struck out for me as an audience member who received a great seat in front as well as free tickets to a movie premiere the next day. Instead of feeling delighted by the experience and the atmosphere I felt confined, unable to share the great excitement I was experiencing shaking Dr. Oz's hand and even doing a taste test on camera with my family and friends in a timely manner. Furthermore the show often misses out on great story lines including this photo I sneakily took (hence the graininess) in which Dr. Oz signed a magazine for a 94 year old fan who was as giddy as a schoolgirl to meet him. (I shared it on Instagram anyway, sue me).
